Responsible gaming and AML strategy specialist Crucial Compliance has teamed up with data specialist W2.
Crucial Compliance has joined forces with Newport-based W2 to deliver innovative data solutions, to support igaming operators through current and future regulation.
In a first for the data-services specialists, W2 will supply Crucial with data-based solutions to complement and bolster its own responsible gaming product offering.
The igaming team at W2 will work closely with Crucial’s own team of developers and analysts. It will provide the partnership with access to its proprietary source data, supporting joint product development, as well as allowing for the two companies to deliver deep integration into existing systems. This move aims to help develop new, inline Enhanced Due Diligence (EDD), Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) solutions.
Peter Murray, group head of sales at W2, said: “For over a decade now W2 has provided support across the gaming sector and we recognise the importance of collaboration in addressing the key issues of the day.
“There can be no more critical issue facing all stakeholders than ensuring customers are protected and player safety is at the heart of everything the industry does. 2021 is critical for the sector and we hope that we can play our part in the drive for safety, trust and sustainability.”
Andy Masters, COO at Crucial, said: “I am delighted that W2 have entered into their first ever partnership in igaming with Crucial Compliance. Our teams have joined forces to deliver simple-to-integrate, tiered compliance solutions to support operators existing platforms and our own.
“We have also entered into a joint analytical roadmap to solve some of the most complex data driven challenges in AML, EDD and compliance, the fruits of which we will be bringing to market in Q1 2021 all centred around increased player protection and robust player decisioning.”
