UK bookmaker Coral has launched a dynamic video advertising product for online gaming, in partnership with Fresh8 Gaming.
Coral will use the Fresh8 technology to power automatically generated videos with real-time offers and odds across their digital video campaigns on Facebook and YouTube.
Paul Soithongsuk, senior mobile marketing manager at Coral, said: “The automation and simplification of the video production process is a total game changer.
“The Fresh8 platform will allow us to build real-time adverts ensuring that we are always serving the most relevant content to our entire digital audience.”
Fresh8 managing director Andrew Sharland added: “We love working with forward-thinking betting operators and are excited Coral has chosen us to power their dynamic video and banner advertising campaigns.”
