Pools betting operator Colossus Bets has launched a Pick6 free-to-play predictor game, with a weekly £1m jackpot prize.
The game follows a similar format to Sky’s popular Super6 game, but includes the firm’s partial cash-out feature, enabling Colossus players to take profits as the matches in the game play out over the weekend.
The game, entitled FreePlay6 and requiring players to pick the correct score in six of the weekend’s English Premier League fixtures, is available on the firm’s colossusbets.com B2C site and is to be rolled out to the firm’s B2B partner sites shortly.
The B2B product will be built into the Colossus B2B reporting console, allowing partners to offer free-play tickets across Colossus Bets’ multi-sports pools, to different segments of their customers.
Colossus CEO Bernard Marantelli said: “Operating a pools betting platform with multi-million pound jackpot prizes gave us a great head start and has enabled us to build a free-to-play game which puts all other predictor games to the sword in scale and functionality.
“FreePlay6 offers life-changing prizes and includes all the killer features of our real-money pools: leg-by-leg cash-out, consolation prizes for four or five correct from six, grouped scores to make winning easier, and transparent ticket tracking so players know where they stand as goals are scored and results confirmed.”
“Version 2.0 of the product will be released to our B2B partners, giving them an unparalleled tool to acquire, reactivate and retain.
“We think this product can become the industry’s biggest CRM tool,” said Marantelli.
