Online gaming operator Codere Online has forged a new partnership with AI-first conversational platform Blip to enhance its service in Mexico.

Codere Online

The collaboration will see Codere Online adopt a conversational chatbot to launch promotions and service customers, to “ensure swift and personalised interactions.”

"We are thrilled to join forces with Blip to introduce this chatbot to the Mexican market,” said Debbie Guivisdalsky, Codere Online's chief operating officer. “This strategic alliance exemplifies our commitment to innovation and customer satisfaction and will be a great tool to connect with our customers in an efficient way.

“The introduction of this state-of-the-art chatbot represents another milestone in our path to delivering exceptional experiences to our players. Through this collaboration, we expect to provide superior experiences for our customers in Mexico while improving our ability to deploy highly targeted promotional campaigns."