Checkd Development (Checkd Dev) has partnered with William Hill to launch its Automated Betting System with the operator for horse racing and football betting.
The evoke brand has introduced a range of automated, one-click accumulator bets using Checkd Dev’s technology.
Checkd Dev’s Bruno platform automates accumulator bets, making use of betting trends, pricing data and user behaviour insights to “drive engagement and conversion.”
The solution was first launched in 2024 with Flutter Entertainment’s Sky Bet brand.
Checkd Dev said it has refined its product since then by further optimising accumulator presentation and simplifying bet slip journeys.
“The ability to deliver at speed has been vital, allowing us to launch both our pre-match football and horse racing products seamlessly ahead of the Cheltenham Festival,” said Sandro Di Michele, director of horse racing at William Hill.
Andrew Grimshaw, commercial director at Checkd Development, added: "At Checkd Dev, we understand the high standards required to support tier-one bookmakers in competitive regulated markets.
“We continue to expand our technology’s distribution and evolve our products, always striving to stay one step ahead with solutions that simplify operations for operators and media owners.
“Working with the William Hill team has been a pleasure, and we look forward to further collaboration."
