Catena Media has strengthened its UK position by acquiring horse racing affiliate site gg.co.uk for £2m.
As a well-respected horse racing brand, gg.co.uk boasts strong SEO rankings with a wide product offering and content and is well-recognised. Enhancing Catena’s other UK-based assets, including BettingPro.com, it currently generates quarterly sales of around £150,000.
”Catena Media has a strong strategy for growth and an outspoken ambition to break into new online services,” said Catena’s CEO Henrik Persson Ekdahl. “It is our firm belief that this small yet strategic and very well-known site enjoys vast opportunities for growth. Catena Media will be the partner that delivers on these opportunities."
The purchase price of an up-front, cash-only £2m is payable in conjunction with the transfer of the assets which will be consolidated into Catena Media by June 2018.
