Catena Media has boosted its online sports betting offering with the acquisition of Bettingpro.com and related affiliate assets for a total of £13.9m.
Bettingpro.com publishes sports news and tips with a focus on directing traffic to Australian and UK i-gaming operators.
The acquired domains include footballtips.com, bettingpro.com.au, livetennis.com, racingtips.com and freespins.com.
The purchase price is comprised of £11.9m to be paid on completion of the transaction, with the further £2m to be paid six months after completion conditional upon a successful handover of the assets.
Robert Andersson, CEO of Catena Media, said: “This is a perfect example of an acquisition in line with our global growth strategy.
“It’s going to be a game changer within our sport segment and we will be well positioned for an eventful 2018 that includes both Winter Olympics and a football World Cup.
“And, with the presence in Australia, we add another geographical market that we will use as a beachhead to grow our market shares in Asia Pacific.”
