Carousel Group, the owner and operator of SportsBetting.com, has entered a 10-year partnership with Caesars Entertainment that will see its online sportsbook made available to customers in New Jersey, Indiana and Iowa.
This is the second partnership that Carousel Group has entered following last year's landmark deal for market access in Colorado.
The agreement with Caesars will increase Carousel Group’s addressable market in the US from $109m to an estimated $1.8bn, with 24.5 million people residing in the target states.
The agreement also provides Carousel Group with the opportunity to enter an extremely attractive US online casino market. The market has grown rapidly with New Jersey’s igaming GGR increasing from $483m in 2019 to $961m in 2020.
SportsBetting.com is powered by Carousel Group’s proprietary platform and in-house trading and risk teams, which provide US sports bettors and casino players with tailored, online gaming experiences in each state.
