When it comes to mobile marketing, the mPro Gaming affiliate network offers the knowledge and software to deliver.
WHILE at one time the i-gaming industry looked with anticipation and, perhaps, trepidation to the mobile platform and the impact it would have on its business model, it is now firmly engaged in harvesting the potential of a channel that has become part of the core offering of its many operators.
For both operators and affiliates, defining successful acquisition strategies for mobile has become a key deliverable in a sector that is shifting ever further from its online roots to a new multi-platform future.
In defining such strategies, it has never been more crucial for gaming companies to utilise solutions that can adequately and effectively deliver the best results, meaning that identifying the right partner with proven expertise and, importantly, the right solutions, is paramount.
A provider of mobile marketing and affiliate solutions to the gaming industry, mPro Gaming was formed by a team of mobile experts. Founded in partnership with a leading marketing agency in the i-gaming industry in order to apply their knowledge and software to the delivery of mobile marketing results to the gaming sector, mPro, powered by Madvert Group, enables its clients to deliver successful mobile acquisition campaigns using a variety of unique tools and support services.
These services are tailored for both advertisers and publishers, offering advertisers the opportunity to promote their products to acquire new customers, and publishers the ability to monetise their site traffic by promoting trackable affiliate banners that have been optimised to fit more than 18,000 different mobile handsets, tablets and operating system variations.
Read the full article in issue 3 of iNTERGAMINGi.
