GVC Holdings, the multinational sports betting and gaming group, and Russian media group Digital Betting have launched bwin.ru, the first non-Russian online betting brand to be officially licensed and operated in the country.
The site offers its clients a product for placing interactive bets. A web-based offer for desktop and mobile is now available to customers, with native iOS and Android apps set to be introduced in the near future.
Also on offer is an expanded selection of the most popular Russian events that have previously had limited availability on bwin.com. The odds have been formulated for Russian customers.
Dmitry Sergeev, general director of Digital Betting and CEO of bwin Russia, said: “We have worked extremely hard to adapt the platform in line with regulatory requirements and we are excited to be live in the market. In preparing bwin.ru, we have incorporated feedback and requests from our customers, which were collected during the pre-registration stage. We are sure that Russian bettors will want to choose bwin and trust us with their business.”
