BtoBet has marked its debut in the North American market through a partnership in Alberta, Canada.
NeoGames’ sports betting subsidiary has collaborated with Alberta Gaming, Liquor & Cannabis, the sole legal online gambling website for the Canadian province.
BtoBet will assist in the growth and improvement of PlayAlberta’s online sportsbook by providing its sportsbook solution.
PlayAlberta plans to complete its online sportsbook migration to BtoBet’s sportsbook technology during Q3 2023.
Tsachi Maimon, President and head of gaming at NeoGames, said BtoBet is “confident that this collaboration with PlayAlberta will provide their players with the optimal betting entertainment they demand,” including hockey, player props or same-game parlays.
Maimon added: “We are excited to usher in the next generation of betting experiences through localised betting offers, including offers for the Canadian Football League, the Premier Lacrosse League, and unique special bets for a variety of sports focused on Canadian athletes.”
