BtoBet has launched a new worldwide campaign ahead of the official launch of its Neuron 3 platform at ICE London in February.
The Neuron 3 platform is the company’s third generation igaming single-solution platform, providing operators with all the business management tools, APIs, widgets, and content readily integrated enabling operators to focus on optimising the UX aspect of their business.
The platform will feature a unified betting experience across a wider and digitally evolved channel selection, giving operators the freedom they necessitate to morph and adapt their betting experience according to their player needs.
The new campaign kicked off with a new disruptive concept, envisioning the flourishing of the platform’s core technology and its metamorphosis throughout the various stages of the player journey, effectively resulting in a differentiated, focused and truly customizable betting experience.
BtoBet’s chief marketing officer Sabrina Soldà said: “Most markets are evolving in such a way where differentiation amongst the competition is not only more and more sought for by the operators themselves in order to compensate for an increasingly saturated industry, but also at the same time more difficult to achieve due to technological constraints where in most occasions the end result of the whole UX is directly dependent and reflects the way in which the platform providers envisions the whole player journey.
“Neuron 3 is a definitive and significant step forward from this regard, with operators truly able to express and develop the player experience according to their target customers.”
