Enteractive, the player reactivation and retention specialist and inventor of the (Re)activation Cloud platform, has announced two recruitments to its board.

Enrico Christian

Enrico Bradamante (left) and Christian Rajter (below) have joined the company, with the recruitment aimed at further strengthening the company’s ability to scale globally.

Bradamante has previous experience as managing director of NetEnt and is currently CEO at Maverick Gaming as well as chairman of iGEN, the Malta igaming association.

Rajter has built his experience in previous roles such as CEO of Expekt.com, founder and CEO of Mobenga and is currently chairman of Verisec as well as OMI Gaming.

Marcus Krüger, chairman of the board at Enteractive, said: “We’re really in the process of accelerating our scaling momentum with Enteractive.

“We’re seeing more operators than ever onboarding onto (Re)activation Cloud and we’ve never experienced this level of demand for our platform.

“Enrico and Christian bring with them an amazing experience of global B2B go-to-market operations, and we’re honoured to have them both on our team.”