Bojoko, the affiliate that allows consumers to compare and select online gambling sites, has made its US debut in New Jersey after securing a licence from the state’s Division of Gaming Enforcement.
Bojoko has been positioned as the Airbnb of online gambling sites since its UK launch in 2017, allowing operators and game developers to create their own dedicated listing page which players then rate and review based on the experience they receive.
The New Jersey launch means that players in the Garden State can use Bojoko and its powerful filter and search tools to select online gambling sites that meet their own playing preferences.
All sites listed on Bojoko are licensed by the DGE and are reputable. Bojoko will take the same approach to responsible gambling and compliance that has been a key factor in its success in the UK market, where the site attracts more than 25,000 unique visitors per month and has built a membership of over 28,000 players.
This means that players using Bojoko to search for and select gambling sites are afforded the highest possible levels of protections and can access the information and tools they need to stay in control of their play and online gambling at all times.
Bojoko is also calling on all New Jersey licensed operators to create their own dedicated listing page on the site. Game developers targeting the New Jersey market and wider US market can also create a listing page.
The New Jersey launch forms part of wider plans to enter additional US states that license and regulate online gambling, with Bojoko already in the licensing process in states such as Pennsylvania and Michigan.
