B2B marketing platform provider BlueRibbon Software has signed a landmark partnership deal with online gaming company LeoVegas Mobile Gaming Group.
Through the partnership, LeoVegas will launch new, innovative jackpot-based promotions across all of its B2C products, offering players a new layer of excitement and anticipation during gameplay.
Amir Askarov, co-founder and CEO of BlueRibbon Software, said: “We believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players. Because our platform is agnostic to any game or vertical, and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segments. We’re giving them the control they need to reach their business objectives.
“Entering into a partnership with a brand as highly regarded as LeoVegas shows that they too see the power BlueRibbon provides: offering smaller, achievable jackpots, with winners always within their ecosystem, creates a thrilling environment that players want to be part of. We are excited to have them on board and look forward to seeing their growth.”
Rokas Benetis, head of live casino at LeoVegas, said: “At LeoVegas we’re continuously searching for the new and innovative ways to build the greatest gaming experience.
“Our partnership with BlueRibbon will enable us to add new level of engagement and gamification to our existing games portfolio. Through LeoJackpot our players will have access to the exclusive jackpots while playing their favourite games.”
