SuperSeven, a new online casino from Bet Seven Online, will use Gaming Innovation Group's (GiG) platform combined with BlueRibbon's gamification solution.
SuperSeven delivers a collection of RNG and live casino content alongside innovative gamification features to offer players rewards. The operator utilises BlueRibbon's player engagement platform, which enables customised jackpots.
Offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven aims to create an environment that attracts new players while building loyalty with existing players.
The partnership between BlueRibbon and GiG allows all of GiG's operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots.
Dan Fischer, CMO of BlueRibbon, said: "We're looking forward to SuperSeven's launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more.”
Tim Parker, COO of SuperSeven, said: “By leveraging a solution like this, we can create excitement. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved."
