Organisers of ICE Totally Gaming have confirmed the upcoming event will feature more than 500 exhibiting companies, beating last years total of 481.
Companies from 57 different countries will occupy the show floor at ExCeL London from Feb 4-6.
Kate Chambers, portfolio director responsible for ICE, said: "ICE is not just the only gaming event to bring the online and offline worlds of gaming together, it is also the only event which provides a global take on all of gaming's sectors encompassing, betting, bingo, casino, lottery, mobile, online, social and street. Physically ICE is the biggest business event in world gaming occupying 55,000 sqm, 12 per cent more than in 2013."
She continued: "Whilst the line-up of exhibiting companies includes the best known names in gaming, ICE also attracts many start-ups and fledgling companies ensuring that it remains a fresh, relevant, exciting and dynamic proposition for visitors. ICE represents a unique, once-a-year opportunity for visitors to be ahead of the game and to benefit from the precious first-mover advantage."
