Nottingham Forest has signed a new agreement with online sports betting and gaming brand Betway to become the club’s official betting partner.
Owned by digital gaming company Super Group, Betway have already formed a number of football partnerships, including with several Premier League clubs.
Betway’s logo will feature on the LED advertising boards around the pitch at the City Ground during all Premier League, FA Cup, and Carabao Cup matches. In addition to branding rights, the deal provides a range of exclusive benefits to engage new and existing customers; including tickets, merchandise and ‘play on the pitch’ opportunities.
“We are delighted to welcome Betway as our official betting partner,” said Paul Bell, chief operating officer at Nottingham Forest FC. “Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest.
“This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
