Super Group’s Betway brand has become the official global betting partner of Arsenal.
The multi-year agreement with the Premier League club follows deals with other top-flight clubs including West Ham and Brighton.
The new partnership will be featured on advertising boards at the Emirates Stadium in all of Arsenal’s domestic matches.
Anthony Werkman, CEO of Betway Group, said the collaboration is aiming to deliver “great content and experiences” for Arsenal fans as well as follow “industry marketing protocols and important responsible gaming protocols.”
Juliet Slot, chief commercial officer at Arsenal, said the deal is a “further sign of our commercial strength as a club.”
