The latest trends in artificial intelligence, live betting data and CRM are on the agenda of the Betting on Data track at next month’s Betting on Sports Conference, which takes place at London’s Olympia on September 12-15.
The first Betting on Data panel, which asks: “How can AI be effective in terms of a sports betting environment?”, features insight from CEOs of some of the field's leading companies, including Quibit chief Graham Cook.
Cook is joined by David McDowell, CEO of platform provider FSBTech, and Paul Reilly, CEO of media agency Media Skunk Works, whose companies have been deploying AI.
The second Betting on Data considers how live data is changing in-play betting and includes industry pioneers such as Simon Skarsholm, managing director of data provider Enetpulse, who was instrumental in the deal that saw IMG secure the live data direct from the ATP and WTA’s central scoring system.
BetGenius business development director Matt Stephenson, who is also on the panel, said: “Betting on Sports is fast becoming the primary event for the sportsbook world to come together in one place. Despite major growth in recent years, there remains significant opportunities for operators to boost turnover and margin - and Betgenius is key to helping them do so. I look forward to discussing how at the event.”
Other confirmed speakers on the day includes OtherLevels CEO Brendan O’Kane; Richard Harris, who is chief customer, acquisition and retention officer at GoCompare.com; Wiraya commercial director Sam Madden; and David Lampitt, managing director of group operations at Sportradar.
Betting on Data is one of six tracks taking place in conference rooms one and two, alongside the two-day Betting on Esports, Betting on Affiliates, Betting on Innovation, Betting on Regulation and Betting on Racing, which is organised in conjunction with Racing Post.
