Sportradar has unveiled a suite of solutions aimed at enhancing coverage of National Basketball Association (NBA) matches for stakeholders including sportsbook operators.
Source: Sportradar NBA 4Sight
Virtualised Live Match Tracker, NBA Advanced Solutions, Sportradar 4Sight Streaming and emBET “represent the next phase in the evolution of basketball consumption,” the company said.
The tools are the latest fruits of Sportradar’s long-term partnership with the NBA which was extended in 2021 to include exclusive betting, media, rest-of-world AV rights and access to tracking data.
Virtualised Live Match Tracker uses computer vision to turn official NBA data into 3D visualisations, offering customisable viewing angles and in-play betting opportunities.
4Sight Streaming, which has now gone live for NBA coverage having launched for tennis earlier this year, generates animated overlays and actionable insights using deep data, designed to help bettors make informed decisions.
Eric Conrad, EVP, Rights & Strategic Partnerships - USA & LatAm, Sportradar, said Sportradar’s proprietary technology “continues to reimagine how fans interact with the NBA.”
“We are excited by what the future holds, driven by our constant innovation,” he added.
NBA Advanced Visualisations employ interactive graphics and animations as well as real-time, skeletal tracking data to create content such as 3D animations, heat maps and player performance metrics.
These “enhance game analysis and add a dynamic element to support media companies’ storytelling about action on the court,” Sportradar said.
With emBET, bettors to actively monitor their wagers. The tool went live on NBA League Pass earlier this year and is now available on more devices including smart TVs and Android devices.
