Bettorlogic, backed by Andrew Black (co-founder of Betfair) and Nigel Payne (ex-CEO of Sportingbet), has introduced a range of unique products set to transform the quality of analysis available to the global betting and media communities.

 

The UK-based team of analysts, developers, modellers and bettors apply cutting-edge analytics to both pre-event and in-play situations and have built a range of products and services aimed at creating value for bettors, sports books and media owners alike. 

These include Bettorlogic’s Form Labs, state-of-the-art betting tools already proven to stimulate customer volume and loyalty by allowing bettors to get to key performance issues very quickly and easily, both pre-event and in-play.

The Form Labs also let customers make their own specific queries, instantly informing users. Bettorlogic’s football Form Lab covers 15 leagues, will be available in multiple languages and licensed to sports books to pass on to their customers.