Better Collective, a developer of digital platforms for betting tips, bookmaker information and i-gaming communities, has expanded its presence in the German-speaking market with the acquisition of WettPortal for an undisclosed sum.
Active since 2001, WettPortal is a major brand within the German-speaking market. The Wettportal sites will be run through the newly acquired SportFreunde office in Austria.
Michal Kopec, Head of M&A at Better Collective, said: “Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market.
“It’s an established brand with big potential, which we can now explore further using our existing resources and knowhow. We believe we will be able to build on the successful operation and drive the business forward.”
Michael Kosten, owner of WettPortal, added: “As WettPortal is an established product within the industry, we feel very comfortable handing the reigns over to another experienced company, like Better Collective.
“WettPortal was founded on the principle of helping punters find the best information. As this is one of Better Collective’s core values, I know that they will help the platform develop even further, extending its reach, while maintaining WettPortal’s ideology.”
