Better Collective, a developer of digital platforms for bookmaker information, igaming communities and betting tips, has extended its presence in the regulated Polish market by acquiring the assets of the Goal.pl Group.
This acquisition helps further the developer’s long-term strategy of expanding its presence within regulated markets. It was particularly interested in boosting its reach in the Polish market, due to its growing economy and recent regulation of the sports betting market.
Founded in 2002, the Goal.pl Group consists of over 15 sports content domains that attract over a million visitors per month.
As part of the deal, CEO and journalist Cezary Brzuzy will remain on board with his editorial team to continue their work, while working in close co-operation with Better Collective’s office in Copenhagen.
Michal Kopec, head of mergers and acquisitions at Better Collective, said: “We see a lot of potential in the sports betting sector in Poland and we are confident that with the 2018 World Cup around the corner and new operators applying for Polish sport betting licences, we will be able to drive this business forward.
“Goal.pl Group’s previous owner has done a great job in developing its network and we are keen to add our own expertise to bring the sites to the next level.”
