Better Collective has strengthened its position in the South American region through the acquisition of leading national Brazilian sports media platform Torcedores.com.
Adding the first Brazilian sports media brand to the group, Better Collective will leverage its digital expertise in one of the world’s fastest growing markets.
Better Collective continues its M&A strategy fuelling the sports media group's expansion in the Brazilian market. Torcedores.com is a leading Brazilian sports media platform with an extensive content generation network, headquartered in Sao Paulo.
With the region’s vibrant sports culture, particularly around soccer, the sports content is naturally focused more on this sport, but does also cover others such as basketball, volleyball, tennis and esport.
Simon Hovmand-Stilling, CEO of Better Collective South America, said: “I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil.
"The sports brand complements our strategic position in the region and will expand our reach and sports content production - which in turn will make us even more relevant to our partners.
"South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”
