Beter will provide Betsson Group with esports odds feed and in-house ESportsBattle tournaments for CS:GO and Dota2 as it bolsters its partnership with the operator.
The deal, which has been facilitated by Betbazar’s B2B igaming marketplace, also includes ebasketball, efootball, ehockey and Setka Cup table tennis tournaments that Beter had previously provided.
Betsson will be able to provide its B2C brands and B2B partners with over 25,000 live events covering more than 450 tournaments per year to improve its esports coverage.
Evgeniy Bekker, esports general manager at Beter, said the deal should “act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences.”
Max Sevostianov, chief commercial office at Betbazar, added the esports offerings will be key in helping Betsson “attract a new demographic of player.”
