Jesper Svensson, the CEO of Betsson Group, revealed to iNTERGAMINGi at iGB Affiliate that the operator remains focused on Latin American growth - but that nothing has changed for the company in Brazil.
In the company’s Q3 report, Betsson president Pontus Lindwall said that the operator group will “carefully evaluate and compare the likely returns on marketing in Brazil” with other countries in order to “find the right mix and allocation of investments between our markets."
Speaking to iNTERGAMINGi editor Jonny Whitfield at iGB Affiliate Barcelona 2025, Svensson said the situation “hasn’t changed” but added that the operator does plan to make more of a splash in the market.
Betsson was not among the headline names mentioned when Brazil’s online gaming and betting regulation went live on January 1.
However, Svensson revealed that the operator’s current focus is on Spanish-speaking countries in Latin America.
Read on for more insights from Svensson…
INTERGAMINGi: Are you able to provide an update on ambitions for Brazil and your plans for the market?
JS: For us it hasn’t changed. The thing is, obviously we’re going for licensing in the market and we believe that in good time it can be an important market for us, but we were never big in Brazil in relation to some of the other guys that have been very successful in Brazil.
So, we are focused more on the Spanish-speaking countries in Latin America. We will do more things in Brazil, but for the time being, we have not got the investments yet.
What other milestones does Betsson hope to achieve across Latin America this year, and how will it achieve these goals?
Firstly, it is about actually being present in those markets and being in as many as possible. We have been launching new markets every year. In Argentina, we are in the province of Buenos Aires, the city of Buenos Aires and then we are in Córdoba.
This year we will go into Paraguay, for example, and we are looking at several other markets as well.
Firstly, you have to be present, then you have to be local because the region is very diverse and each country has different payment solutions and different leagues, so you have to tailor your offering for that. That’s something we’re focused on a lot.
Our plan is to do a little bit country by country when the opportunity arises.
For yourself, what are your key targets for your role?
To keep the momentum going. We are in a strong position right now because we are growing, and we just need to keep this trajectory going. We have done big investments in product development, marketing and sponsorships, and we expect to see more effects of this this year.
So, my focus is very much on keeping this going, continuing to build the business, entering new markets and capitalising on the opportunities that we have.
What wider impact has the acquisition of Sporting Solutions from La Française des Jeux (FDJ) had on Betsson, after the operator’s previous relationship with Sporting Solutions?
The acquisition was finalised in January, so it’s still early days. However, the technology that exists in Sporting Solutions, in particular when it comes to the modelling and how to build those models for sportsbooks, is something that we really believe can have a good impact on our B2C business as well. That’s one of the core reasons why we did this acquisition.
So, we will integrate this technology now step-by-step, even more so than the way we did in the past, and we will see some positive effects from that.
