Global betting operator Betsson has become the new main sponsor of top Colombian football club, Atlético Nacional.
For the first time in 23 years, the club’s jerseys will sport a fresh new logo following the three-year agreement. Both the men’s and women’s teams will sport the logo for the start of the 2024 season.
“We welcome Betsson with open arms,” said a spokesperson for the club. “A company with a global presence and expansion projects in Latin America that aligns with our goal to be a reference in international football. Together, we are sure that we will conquer great titles.”
Jesper Svensson, CEO of Betsson Operations, added: “We are honoured to be the main sponsor of the legendary Rey de Copas (King of Cups), the biggest and most successful team in the history of Colombian football.
“This partnership, occurring as Betsson just celebrated its 60th anniversary, further solidifies our position as a leading supporter of Latin American sports. Recognising the immense passion stirred by Nacional, we are committed to providing fans with unforgettable moments, offering them a football experience like never before.”
