Gambling giant Betsson Group has agreed on a deal with Incentive Games to provide a suite of titles to launch on its Betsafe brand in Kenya.
The British games provider, based in Edinburgh, has helped establish several brands in the African market. As well as its free-to-play customer acquisition and retention games, Incentive Games offers bespoke African virtual and jackpot products.
Incentive Games’ products have proven to be powerful customer acquisition and retention tools because Incentive Games has specifically developed the games for markets where cellular data costs can be a significant barrier for users.
Plus, Incentive Games’ offerings are sport-focused, which appeal to players that are not usually drawn to casino products - a huge draw in regions with limited live sport.
