Betsoft Gaming, developer of the Shift platform, has announced that it has signed a partnership deal with igaming and sportsbook operator BtoBet.
Under the terms of the partnership, the operator will take on Betsoft’s complete suite of igaming entertainment, including the Slots3 collection of 3D video slots and the ToGo line of mobile gaming.
Anna Mackney of Betsoft said: “Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including key performance indicator reports, will be invaluable to them. We are beyond thrilled to be partnering with them, and look forward to a lucrative business relationship as we lead the igaming industry together.”
“I’m proud of the recent agreement signed with Betsoft,” said Alessandro Fried, BtoBet chairman. “Its high level digital games, combined with BtoBet’s technological platform, will perfectly fit our exigent clients’ needs and, at the same time, the players’ expectations. These incredible games are going to greatly enhance our offering to players and the quality is second to none.
“BtoBet’s clever business analysis offered by its igaming intelligence provides real time and accurate data analysis per customer in order for the operator to automatically segment the players base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns,” added Fried.
