Betsson’s Betsafe brand is taking Spanish-language roulette live as part of an extended deal with Pragmatic Play.

Betsafe Betsson Pragmatic Play

Betsafe is looking to broaden its horizons in Latin America, with Pragmatic’s roulette offering live casino customisable branding and bespoke customisation.

Irina Cornides, chief operating officer at Pragmatic Play, said the deal will give “even more players access to immersive live casino experiences that power up new possibilities of play.”

Andrea Rossi, commercial director of southern Europe and LatAm at Betsson, added Pragmatic’s live casino branding has “already proven a hit across our operator estate.”