Betradar has launched a portfolio of World Cup related products on a new landing page at wc2014.betradar.com.
Betradar’s fully customisable WC2014 Live Match Centre offers pre-match and in-play statistics and includes live visualisation of all the on-pitch action, including positional data and ball-spotting features.
The company will offer live betting services for all the action from Brazil 2014 including its Live Odds Service, via XML feeds, and its Live Scouting Service – an information source that enables bookmakers to run their own in-running trading.
“Historical betting patterns show that the World Cup traditionally provides a major boost to all bookmakers and therefore represents the perfect opportunity to take a new approach to drive more revenues through interactive in-play betting services,” said Sportradar’s Erik Lorenz.
"Four years is a long time in technology terms so the changes that have taken place since the last tournament in South Africa have been immense."
He added: “One thing is for sure, the 2014 World Cup in Brazil will be the most social, interactive and shareable sporting event there has ever been.”
