Richard Childress Racing has announced a multi-faceted partnership with BetMGM, the market-leading sports betting and online gaming platform.
BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series and the designation as the Official Sports Betting Operator of Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator.
"BetMGM is at the forefront of the sports betting and online gaming industry and Richard Childress Racing can certainly relate to their pioneering vision," said Richard Childress, chairman and CEO of Richard Childress Racing. "This innovative relationship will provide opportunities to collaborate in new and groundbreaking ways."
BetMGM's agreement with RCR kicks off this month at Daytona International Speedway.
Matt Prevost, BetMGM's chief revenue officer, said: "Richard Childress Racing is one of the most respected and formidable teams in motorsports. Together we will develop compelling marketing opportunities and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide."
