BetMGM will premiere its new campaign series starring Jamie Foxx this week in conjunction with the start of the NFL season in the US.
The series was filmed in Las Vegas and directed by the accomplished Wayne McClammy. The two spots will air on multiple platforms and make their national television debut during the first weekend of action.
"Love and respect to my BetMGM family," said Foxx. "It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas."
The campaign opens with the "Doing it Live" spot in which Foxx plays the piano at the stunning NoMad Library within Park MGM while athletes from various sports make appearances touting BetMGM's live betting and entertainment experience.
Scheduled to air later this month, the second segment, "The Game," captures Foxx walking through Park MGM while checking out the wide array of available wagers on the BetMGM app.
As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx is engulfed by a cascading waterfall of sports images. He makes his way to a BetMGM-branded race car waiting for him at ARIA's valet as a nod to November's race along the Las Vegas Strip.
Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night.
Matt Prevost, BetMGM's chief revenue officer, said: "Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment.
"As we enter this dynamic partnership's fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resorts' iconic Las Vegas destinations."
