Inspired is now providing its leading virtual sports products to operator Betfair, both online and on mobile via iOS and Android.
Betfair has launched seven of Inspired’s virtual sports: Rush Football, Rush Horses, Rush Greyhounds, Rush Motor Racing, Rush Speedway, Rush Cycling and Rush Tennis.
Steve Rogers, chief commercial officer for digital games at Inspired, said: “Virtual sports have become a proven and increasingly popular category of sports betting, so we are thrilled that Betfair has now got in on the action too.
“Players love the immediacy and excitement of betting on our virtual sports – which are the most lifelike and entertaining in the market. They are already going down a storm with Betfair players.”
