Football Form Labs, provider of specialist football betting software, has signed a content partnership agreement with Betfair Australia.
The deal sees Football Form Labs providing editorial previews for every Premier League fixture, hosted on Betfair Australia’s The Hub.
Football Form Labs, which is suggesting at least one bet for each game, is to date reporting a 7.5 per cent return on investment for exchange punters.
Andrew Dagnall, CEO of Bettorlogic, said: “Our Premier League content forms a major part of our Football Form Labs product and we’re really pleased our insightful analysis has already had a major impact. We look forward to a prosperous and profitable partnership.”
Betfair Australia’s Nick Heathcote added: “We’re always looking to provide our customers with premium content to help them make smarter decisions when betting, now they will have in-depth analysis on every Premier League match as we approach the final stretch.”
