BetConstruct has upgraded its Business Dashboard with fresh features designed to assist with data-driven and business decisions.
Clients can now analyse CRM campaigns and gather key metrics about customers to evaluate the effectiveness of marketing promotions.
Elsewhere, data visualisation tools now allow users to explore and analyse data more easily across various dimensions, BetConstruct said.
Furthermore, an in-house developed data platform is now providing data verification, while customisation and consultation tools allow for flexibility.
