BetConstruct and Fast Track have announced a partnership in which they have integrated their technologies, enabling BetConstruct operators to now use the Fast Track solutions with ease.
BetConstruct is known worldwide for its gaming and sports betting solutions and Fast Track is acclaimed for its CRM technology built specifically for the igaming industry.
The partnership between two of the industry's fastest-growing companies is being hailed as a major development in enhancing the player experience. It combines BetConstruct's solutions with Fast Track's expertise in player engagement at scale using AI technology.
This is the first time in BetConstruct's history that it has opened its doors to integrate a third-party CRM solution, a clear sign of the growing confidence across the igaming space in Fast Track's transformative approach to CRM.
BetConstruct's wide range of offerings, from online sports betting to immersive casino games and crypto solutions, will now be enhanced by Fast Track's AI-powered CRM platform.
Fast Track stands out in the market for its real-time data capabilities and automation, facilitating 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates seamlessly with gaming platforms, distribution channels and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys.
With the integration of Fast Track into the BetConstruct platform, operators can now enjoy a plug-and-play onboarding process with Fast Track, gaining access to real-time information and giving them the ability to make data-driven decisions.
