Latin America-focused B2B sportsbook supplier Calímaco has agreed to integrate Betby’s sports betting software as part of a new partnership.
The company’s sportsbook solution and its Betby Games esports betting software are covered by the agreement, as are trading and risk management services.
Calímaco will also make use of Betby’s artificial intelligence technology.
The overall integration will involve over 300,000 events and more than 800 markets covering over 125 sports and over 35 esports.
“Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience,” said Stefanos Karakidis, head of business development at Betby.
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