Betby has strengthened its presence in Asia by partnering with sports gaming supplier Saba Sports.
The deal will see Betby’s NBA-focused ebasketball content, part of Betby Games, integrated with the company.
Saba Sports will then add additional Betby Games titles.
“This partnership with Saba represents an important milestone for Betby as we expand our footprint into the Asian market,” said Chris Nikolopoulos, the company’s chief commercial officer.
“Saba’s exceptional market presence and reputation make them an ideal partner to bring Betby Games content to life for operators across the region.
“Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
