Kaizen Gaming has launched its Betano brand in the UK through a collaboration with BVGroup.
Operator Betano will utilise BVGroup’s proprietary technology for the expansion to offer in-play betting, Enhanced Accas and Bet Boosts.
BVGroup will also offer Betano its Bet Builder product with progressive pricing.
Kaizen Gaming’s chief commercial officer, Julio Iglesias Hernando, said finding the “right partner” to enter the UK market with was a “top priority” for the company, adding that Betano is “confident” its partnership with BVGroup “will be a success.”
Brent Almeida, chief commercial officer at BVGroup, said the company is “confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”
Betano already operates across Europe and in Latin America. It is the official sponsor of the 2024 men’s football European Championships and this year’s Conmebol Copa America.
