BetAmerica.com, the legal US gaming website offering horse and greyhound racing alongside fantasy sports and games, has partnered with digital and affiliate marketing specialist Income Access for the launch of its new affiliate programme.
BetAmerica offers racing and fantasy sports through one account, which means affiliates generate revenue via the broad appeal of fantasy sports as well as the significant player lifetime values from racing.
Pete Laverick, director of marketing at BetAmerica, said: “After reviewing our affiliate software and management we recognised that we needed online gaming experience on both counts and Income Access was the obvious choice to help us grow our business.
“Many affiliates have previously had no way of monetising valuable US traffic but with BetAmerica now offering a single legal website with racing, fantasy sports and fantasy games, there is an opportunity to monetise that traffic without waiting for further online gaming regulation in the US.”
