Bet365 has partnered with fantasy sports provider Scout Gaming to bring a range of free-to-play Daily Lineups products to North America.
The two companies already have a partnership across five continents featuring localised products.
The deal will allow bet365 users to build their own teams and compete with others for points in sports such as American football, baseball and basketball.
Players accumulate points based on their real-world performances, with winnings paid in the form of bonus bets or cash.
A bet365 spokesperson said Scout Gaming’s “robust range of technologies, products and services” will “play an instrumental role as we expand our fantastic free-to-play Daily Lineups for our eligible bet365 customers.”
Scout Gaming Group CEO Niklas Jönsson added: “We’ve now brought to market, fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market and even more opportunities for innovative Fantasy Sports providers and operators.
“We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”
The Daily Lineups product is currently available in Virginia, Ohio, Colorado, New Jersey and the Canadian province of Ontario.
