BetMakers Technology Group, the global B2B provider of technologies and services, has signed two-year market access and content agreements with bet365 relating to New Jersey and Colorado.
Under the agreements, bet365 will be licensed by BetMakers to offer fixed odds bets on thoroughbred horse racing to bet365 customers within New Jersey. Bet365 will also be licensed to distribute BetMakers’ thoroughbred racing content to bet365 customers in New Jersey and both thoroughbred and harness racing in Colorado.
Bet365 will pay BetMakers a market access fee based on a percentage of all fixed odds bets placed in New Jersey on all thoroughbred racing events it offers to its customers and a content fee based on a percentage of all fixed odds bets placed in New Jersey and Colorado on applicable BetMakers Global Racing Network content. The contracts will run for two years.
“We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US,” said BetMakers’ CEO, Jake Henson. “This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US.
“The sports betting market in the US is starting to mature and the interest from operators in horse racing as a product is expected to become even stronger. The high frequency of horse racing can deliver high engagement and high margin returns to operators. We believe the opportunity for both BetMakers and the racing industry more broadly to be significant in the long term.”
