BBIN has partnered up with electronic music magazine DJ Mag to launch a charity event known as The Gaming Beat Charity.
Three tracks are being released for download on the first day of every month on the TGBcharity website at www.bbinevent.com/TGBcharity between May and July, coinciding with the 2018 FIFA World Cup.
It follows on from an event that hosted Fedde Le Grand, rated as one of the world’s top 100 DJs.
At the end of July, if the number of downloads reaches 1m, BBIN will donate US$90,000 to the Top 100 DJs foundation in the hopes of alerting public attention to charitable events through the influence of well-known media and leading DJs.
This year, BBIN’s ‘2018 FIFA World Cup’ site is specially set up to allow players to watch the games at any time.
DJ Mag was established in 1991 and today, the brand has expanded to 17 countries, spanning offline and online digital content and reaching more than 24m fans monthly worldwide.
