Sports betting and online casino game provider mybet has made inroads into Austria with a new, undisclosed, partner.

mybet

The move has been made to expand the company’s B2B services.

The partner's first seven sports betting shops are now in operation. Further shops are already being planned and are going to significantly increase the business volume in the B2B group segment during the second half of the year.

"Also in Austria, like in all our B2B shops, we cooperate with a partner holding the necessary permissions,” added Markus Peuler, CEO of mybet. “This step creates a quick and profitable growth in our B2B group segment."