Betting operator aggregation service Atlas World Sports has received financial backing from investment fund manager Starkel Capital Management (SCM).
It is hoped the investment from the Omaha, Nebraska, US-based firm will help accelerate Atlas World Sports’ growth plans.
The platform works similar to travel aggregators Expedia and Kayak by allowing bettors to bring odds from a range of sportsbooks into a single view and compare betting lines.
The solution works with over 20 US brands including DraftKings, FanDuel, BetMGM and ESPN Bet.
It has an artificial intelligence-led function for game predictions and tailored betting recommendations.
“Partnering with SCM marks a significant milestone for us,” said Robert Kraft, CEO and co-founder of Atlas World Sports.
“This investment will accelerate our marketing efforts, expand our AI capabilities and allow us to solidify our position as a premier sports betting and fantasy sports destination. We are just getting started!”
