Aristocrat has announced the first customers for its new online gaming solution that allows land-based casinos in the US to offer their players a play-for-fun online casino experience.
The first casinos to launch the innovative new platform will be the soon to be opened Maryland Live! Casino in Arundel Mills, Maryland, and Island Resort and Casino in Harris, Michigan.
Aristocrat’s nLive online gaming platform powers a fully-branded virtual casino on behalf of the land-based casino operator. Players can visit the virtual casino and access a full suite of online games for fun, including poker, table games and slots, including some of Aristocrat’s most iconic titles.
Ahead of the potential legalisation of online gambling in the US, nLive offers land-based operators the opportunity to build their online brand and presence and extend their existing player relationships online. nLive offers casinos a unique channel for player promotions.
Aristocrat’s general manager of group strategy and online gaming, Gillian Findlay, said that this solution was part of the broader online strategy for Aristocrat. Aristocrat is making a range of games available for play on European online casinos.
