Industry veteran Nir Hakarmeli has taken the role of managing director of its igaming and sports division of Aristocrat Interactive.

Aristocrat Interactive

Hakarmeli will lead the igaming and sports division, focusing on expanding the company’s portfolio with complementary products and content for both land-based and online operators in major regulated markets.

He has worked in the gaming industry for over a decade, most recently as the international managing director at Evoke. Prior to that, he was the gaming director at William Hill.

"What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide,” said Hakarmeli. “The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating." 

“We are on an exciting journey at Aristocrat Interactive and the addition of Nir to the team showcases our commitment to our operators and partners,” Moti Malul, CEO of Aristocrat Interactive. “With his extensive experience and knowledge, I have no doubt that that we can continue to delight our partners by taking their business not only to new levels, but to new heights.”