Land-based and online gaming technology supplier Aristocrat has released its first Facebook app, Heart of Vegas, receiving 500,000 installs in only the first few weeks of its release.
This marks Aristocrat’s first Facebook app since acquiring social casino publisher Product Madness in 2012.
Heart of Vegas features free-to-play versions of several of Aristocrat’s slots. Facebook users can now become a fan of Heart of Vegas for special rewards and enjoy bonuses such as extra free coins and access to personalised promotions.
Craig Billings, Aristocrat managing director of strategy and business development, said: “We are absolutely thrilled with the tremendous response Facebook users have had to Heart of Vegas. Social gaming is an important pillar in Aristocrat’s online strategy so it’s very exciting to see our first game with the Product Madness team achieve such success.”
